Youth Apprenticeship Week Campaign For Philadelphia Council AFL-CIO

The Challenge

Philadelphia Council AFL-CIO needed to bring together Philadelphia unions, community partners, and students for a citywide Youth Apprenticeship Week, introducing students ages 16–21 to real union career pathways.

What We Did

We built a 30-day social media campaign targeting students ages 16–21, designed and printed 50 event t-shirts through a local union printshop highlighting each partner union, and covered the week on-site with photo and video, supporting 12 partner unions throughout the campaign.

Results

The campaign helped draw 120+ attendees across the week's events, and produced 250+ marketing assets in total, from social content to printed materials and on-site photo and video coverage.