Social Media Growth And Business Expansion For Green Lane

About Green Lane

Green Lane is a produce delivery service owned and operated by Dandrea Farms, based in South Jersey. They provide fresh, farm-sourced produce directly to customers across the Philadelphia region, and are committed to delivering fresh, local farm goods to New Jersey, Delaware, and Pennsylvania at a fair and affordable price.

Partnership Goals

In partnership with We Love Philly Solutions, the goal was to grow brand awareness across the Philadelphia region, increase sales and customer retention, and expand Green Lane's market reach into new territories and demographics.

Creative Approach

We ran 'Man on the Street' activations at Rittenhouse Square and Independence Hall, engaging real Philadelphians and capturing authentic reactions to Green Lane produce. Scripted content centered on the 'Green Lane Guy' character, developed by We Love Philly and portrayed by our Director of Business Development, Jason Peters. Supporting graphics were created weekly for specials, flash sales, and brand updates, combining short-form video, motion graphics, and static carousels to build consistent brand presence across platforms.

Results

Green Lane's Instagram following grew from 605 followers in July 2025 to 906 followers by July 2026, a 66.7% year-over-year increase driven by consistent, high-quality content. Alongside social growth, Green Lane expanded its product offerings to include baked goods, and expanded its delivery territory into New York, marking a major milestone in the brand's geographic reach.

Next Steps

Starting May 2026, We Love Philly began repurposing existing Instagram content for new TikTok and YouTube channels, both fully operated by the We Love Philly team, optimized for SEO and local reach. We Love Philly has signed a second 12-month contract to continue building with Green Lane through July 2027.